I’ve seen a lot of people on the Internet suggest Mod Cloth as a source for dresses for the bridal party.
Now, Mod Cloth seems like a cool company, and I don’t mean to bad mouth them at all. I love Internet window shopping on that site. And if I had more money coming in, you can bet your ass I’d also have more Mod Cloth dresses coming in. And finally, Pittsburgh REPRESENT!
But I seriously don’t understand why people recommend Mod Cloth for bridal parties.
First of all, the sizing is banana tree. Half the dresses appear to come in three different variations on “small.” And I’m skeptical about the “runs true to size” claim that is bestowed upon almost every dress. For example, the Raise the Roof dress comes in small, medium, and large. The size chart allows for as much as four inches difference in bust and five inches different in hips between sizes. But the length difference between a medium and a large is only .5 an inch. Which, unless I’m misunderstanding dress physics, means that dress is going to be significantly shorter on anyone closer to the high end of size range. When the dress is only 30 inches and change long (dresses on Mod Cloth are often very, very short), that can mean the difference between “cute dress!” and “remember that time Sherri flashed beaver at Pam’s wedding?”
Second, the styles seem to come and go very quickly, which is not necessarily a problem for “I need a dress for the office party” but in the case of “My friend tells me I need a dress for next July and it should reasonably coordinate with the dresses of five other people I may or may not know” might be trickier. Unless the day the bride tells her friend with the very nice shoulders, “I want you to be a bridesmaid; would you find a blue or green dress in a style that flatters you?” is the day this dress appears on ModCloth, and she finds it and buys it before it sells out.
Third, the categories you can filter the dresses by aren’t that relevant to the usual “uniting theme” people usually use with their bridal party’s attire. There’s no options to sort by color or fabric, and even if you are using “tiered” as your unifying theme, that means a lot of different things.
So why all the love for Mod Cloth when it comes to dressing the bridal party? Am I just not getting it because I’m square? [I mean, I'm so square I still plan on putting my bridesmaids in matching dresses, and only doing the "different but coordinating dresses" thing for the extended Bridal Hootenanny.] Do I need to be shorter or something so I can wear a dress that is 30.5 inches long? [Possibly more short-waisted? I don't know what short-waisted means.] Or are the cool kids’ bridesmaids wearing leggings now? Is that really the world we want to live in?